Our community is built on trust and communication. Campaigns can not mislead people or misrepresent facts. Creators should be honest about what they plan to accomplish. When a project involves manufacturing and distributing something complex, like a gadget, we require campaigns to show donors a prototype of what they are making, and we prohibit the use of misleading imagery.
should reflect a product’s current state and should not include any CGI or special effects to demonstrate functionality that does not yet exist. If a project requires software and hardware integration, creators are required to show that functionality and any dependency clearly or disclose that it has not yet been developed.
includes photorealistic renderings and heavily edited or manipulated images or videos that could give backers a false impression of a product’s current stage of development.
