Why Use a VDR for Marketing?

VDR for Marketing

Your company may be asked to review sensitive data which comes from an outside third party. This could include fundraising rounds or business acquisitions and mergers as well as regulatory filings and other mission-critical processes where sensitive information needs to be shared. While generic file-sharing services like email or Google Drive can be used in some instances but it is essential to use the VDR to ensure your data is secure and allows your team members to collaborate effectively.

VDRs are secure repositories where users who are authorized can access documents and data via a mobile app or web browser. These platforms provide advanced software features, such as document indexing, full-text search, favorites, infinite scrolling and auto-renumbering. This allows project teams and third parties to collaborate and write proposals easily. Additionally, it provides transparency through activity logs that keep track of all user actions.

While VDRs were initially designed for M&A transactions however, they are now being used by various industries that must share sensitive data with stakeholders outside. Investment bankers utilize VDRs to share contracts and related information with potential investors and buyers in a private online environment. Private equity and venture capitalists firms typically utilize a VDR to work with limited partners, auditors and portfolio companies on complicated agreements for business and regulatory filings. Pharmaceutical and biotech firms rely on VDRs for sharing intellectual property and clinical trial data.

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